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Wisconsin State Facts

Autos Drive Wisconsin Forward

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Economic Insights

See Auto Industry Impacts at the National, State, and Congressional District levels.

Industry Impact

127.3K
127.3 Thousand total auto jobs in Wisconsin
3.33%
3.33% depend on the auto industry for jobs
$15.21B
$15.21 Billion gross state product
3.70%
3.70% state GDP
$8.36B
Total Labor Income Annually
$10.91B
Total Car Sales in 2024
234.7K
Total New Cars Sold in 2024
Industry Impact and Tax Revenue: Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2023 data year; compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, sales figures represent new vehicle registrations between January 1, 2024 - December 31, 2024. New vehicle sales revenue derived from NADA Data.

Tax Revenue

$1.15B
in state tax revenue
4.90%
% of state tax revenue
$545.74M
new vehicle sales taxes
$319.26M
used vehicle sales taxes
$131.7M
sales tax on auto parts and services
$1.9B
vehicle use taxes (including gas taxes), licenses and fees
$95.92M
corporate profits tax
$722.3M
federal income taxes

Registrations

5.44M
Registered

By Body Style

  • Cars 1,539,988 (28.30%)
  • UVs 2,262,392 (41.60%)
  • Pickups 1,192,506 (21.90%)
  • Vans/Minivans 363,676 (6.70%)

By Powertrain

  • ICE / Hybrid 5,397,704 (99.20%)
  • Electric 31,097 (0.60%)
  • Plug-In Hybrid 14,726 (0.30%)
  • Fuel Cell 2 (0.00%)
The Wisconsin average age of vehicles is 12.1 years; The national average is 12.2.
Registration figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility as of December 31, 2024; new purchase figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility representing new vehicle registrations between January 1, 2024 - December 31, 2024.

New Purchases

234.7K
Vehicles Sold

By Body Style

  • Cars 26,769 (11.40%)
  • UVs 144,443 (61.50%)
  • Pickups 51,125 (21.80%)
  • Vans/Minivans 12,345 (5.30%)

By Powertrain

  • ICE / Hybrid 223,511 (95.20%)
  • Electric 8,679 (3.70%)
  • Plug-In Hybrid 2,502 (1.10%)

Auto-related Activity at Ports

Economic Activity From Past Decade

  • 1.58M 1.58 Million Total Exports
  • 244.83M 244.83 Million Total Imports
Compiled by Powerbase Associates with data provided by USA Trade Online, figures represent port activity over the past decade and between January 1, 2024 - December 31, 2024.

Fueling

  • Gasoline Stations 2,900
  • EV Level 2 Charging Ports 1,097
  • EV Level 2 Charging Stations 550
  • EV DC Fast Charging Ports 624
  • EV DC Fast Charging Stations 170
Compiled by Alliance for Automotive Innovation with data provided by U.S. Department of Energy’s Alternative Fuels Data Center, figures represent fueling data as of January 1, 2025.
Consumers
$74.6K
Median Household Income
67.90%
Owner Occupied Housing
32.10%
Rental Occupied Housing
91.20%
Owner Occupied Single Family Homes

Commuting to Work

  • Drive Alone to Work (74.90%)
  • Carpool to Work (7.60%)
  • Take Public Transportation (1.10%)
  • Work From Home (12.22%)
  • Other (4.20%)

Housing Type

  • Single Family Home (66.10%)
  • 1-Unit (4.30%)
  • 2-4 Units (9.20%)
  • 5-9 Units (4.90%)
  • 10-19 Units (3.80%)
  • 20+ Units (8.60%)
  • Mobile / RV / Boat (3.10%)
Figures compiled by Alliance for Automotive Innovation with data provided U.S. Census Bureau’s American Community Survey 2023.

Automaker’s Facilities

Ford Motor Company Location Employees
Twin Cities High Velocity Center Menomonie, WI 22
General Motors Location Employees
GM Financial -- Milwaukee Branch Office Brookfield, WI
Customer Care & Aftersales -- Parts Distribution Center -- Hudson Hudson, WI
Stellantis Location Employees
Milwaukee Parts Distribution Center Milwaukee, WI 95
Volkswagen Group of America Location Employees
Parts Distribution Center Wisconsin Pleasant Prairie , WI 37